bupa highlights
Selected work delivering brand, campaigns and global creative across multiple markets as Lead Designer.
perspectives by bupa global
Launched during the pandemic as a virtual event series, Perspectives brought together global speakers from improvised home set-ups. As the world reopened, there was an opportunity to rethink it, and raise the bar.
I reimagined the series with a new identity and visual direction, evolving it into something that felt closer to a TV broadcast than a webinar. Delivered live across 16 countries each quarter, supported by a full suite of motion toolkits, graphics packages and video content. Led the creative end-to-end, from concept through to delivery, shaping the overall look, feel and experience across each event.
Winner Digital Event Awards 2022.
channels
live events, crm, print
role
concept, art direction, event production
year
2020-2022
the wellbeing edit
A thought leadership publication designed to challenge how wellbeing is understood across financial services. A first-of-its-kind piece aimed at senior business leaders, combining editorial design, storytelling and a more considered visual approach to the topic.
Led creative direction and design, shaping the publication from concept through to final delivery.
Featured in the Financial Times, including a double-page spread.
channels
role
art direction, production
year
2017
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