Humanworks

Humanworks is a B2B brand studio bringing strategy, design and content together to help businesses tell more human stories. The opportunity was to build a brand that practised what it preached: distinctive, expressive and full of personality, while still feeling credible for ambitious B2B clients. Created a full brand identity from the ground up, including guidelines and design toolkit, giving the studio a flexible visual system that could stretch across web, social, sales materials and thought leadership.